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My Teams:

Interview + Media Planning 

Awards:

Placed 6th Nationally

Placed 1st in Regionals

Placed 1st in Districts

Best Brand Installation

Best Research and Insight

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DMAs

Media Plan

Book

The Ask:

Ensuring Cold Water Washing is a habit for Gen Z.

Insight:

Families often pass down habits through generations, not just laundry routines.

Big Idea:

Create a Coldture shift

(Cold water washing + Culture)

Cool never goes out of style

Goals:

  1. Promote Cold water washing’s Tangible Consumer Benefits

  2. Encouraging habitual use through family

  3. Position Tide as the best for protecting memories  (includes physical sentiment + environment)

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OOH

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Events + PR

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Social +Video

Testimonials

Mr. Beast x tide

Tale as old as tide

Bold in cold

Play cold wash cold

Thriftcon

social media

Thriftcon

X Games

Baggu x Tide

Yeti x Tide

Brand Anthem

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